Keeping the magic and mystery of Christmas alive for little children is becoming a real challenge in our commercialised world. Along comes the award winning Elf for Christmas from the UK to help you do just that. What we love about this range of products is the super sense of humour that is built into all the different elements that are so very child-friendly. Stunning design and attention to detail. Your family will be left tingling with excitement and anticipation for the arrival of Christmas and Santa Claus this December.

Rewards for good behaviour

This outstanding Christmas range will delight your children as they learn to regulate their behaviour to get positive feedback from the Elf for Christmas who is acting as Santa’s Scout – his eyes and ears, so to speak. What a fun way to get your kids on board! To teach them that they have a choice in being ‘naughty’ or ‘nice’. Choice and consequences are powerful tools in parenting that can be used to great effect to empower children.

Elf for Christmas with Magical Reward Kit (R449) is the introductory kit for two children (refills available if you have more than two kids) which includes:

  • Elf for Christmas Doll (girl or boy available)
  • Register your Elf on and receive personalised emails from Santa Claus
  • Elf Reward Chart (your child is under Elf Surveillance) with Reward Stickers
  • Pre-printed Letters to Santa
  • A double-sided sign for your front door (reminds your child to be on their best behaviour and then reminds Santa to stop here on Christmas Day)
  • Mini Report Cards providing encouraging feedback from Santa for your child’s behaviour (good or bad)
  • Nice List Certificates for good behaviour
  • Arrival Letter (announcing the arrival of the Elf for Christmas in your home)
  • Thank You Card to let your child know that Elf has arrived safely back in the North Pole after Christmas

Extra products we reviewed






There is more in the range including:

  • A Magical Elf Door (that also doubles as a night light) Elf can use this door to magically travel to/from the North Pole
  • Advent Letters Receive a letter every day of Advent from Pip McJingles at Santa’s Headquarters. A lovely family bedtime tradition to start with your children each December. Each pre-printed letter comes in it’s own numbered envelope (each is essentially a little story to read to your child) R229.00
  • North Pole Sticker Scenes Playset Make Christmas table placemats or Christmas cards with these 12 background sheets and over 750 stickers. You could even invite a few children round to do this activity together. R199.00
  • Elf’s First Adventure Storybook A delightful Christmas Tale

Listen to the podcast on 702 Talk Radio, as our Elf for Christmas finds himself exploring new territory with Nikki Bush at the 702 Studios in Sandton. What a fun morning we had!







The Elf for Christmas with Magical Reward Kit was reviewed by Nikki Bush for Toy Talk 2018 and also featured on Radio 702 in one of Nikki’s weekly toy reviews.

Age category:              3 years and up

Price (approx):            R449                  

Brand:                           Elf for Christmas

Distributor:                 Array Toys

Retail outlets:             The Elf for Christmas range is available on and from selected retail outlets and on

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